I just found out that our local library here in Charlottesville has several good guides for selling your handmade items. I am working my way through The Handmade Marketplace
by Kari Chapin right now. I am learning a ton of new things and looking at the ways I market and brand my items to see if I can make them better. I would recommend stopping in your local library and see what they have to offer the local crafter. And let me know what books you have found helpful or if you have a favorite website or blogger you follow.